Marketing (BS)
Match your creative edge with present industry trends and skills to begin a thriving career in marketing and advertising.
Why a Marketing (BS) degree?
Marketing is a booming field that is growing at a much more rapid rate than those in other occupational categories. The marketing industry needs individuals with a contemporary education in order to best reach the customers that they serve. The median salary for a position in marketing is over $100,000/year and job openings in the field of marketing are on pace to increase 6% faster than average by 2029. Marketing is a versatile field of study that gives passionate and creative people a home in the business world. Business does not have to be all about numbers. Students with a creative mind, strong people skills and clever writing ability should consider pursuing this degree.
Marketing (BS) at Cairn
Biblical Integration
Grow spiritually, academically, and professionally while you take both Bible and business courses side by side.
Personalized Education
Take advantage of Cairn’s graphic design courses and expand your experiences and business proficiencies. Join Enactus, the University’s nationally recognized entrepreneurship organization.
Academic Opportunity
Study coursework relevant to today’s workforce, including marketing data analytics.
Experienced Faculty
Be mentored by professors who have successful, local and global experience in business.
Career Preparation
Utilize Cairn’s business connections to enter world-class internships while you study. Graduate from a program full of successful & driven alumni. 95% of our students are employed within three months of graduation.
Honors Program
Join the honors program and dive deeper into a personal academic interest. earn a $2,000 scholarship.
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Get an inside look at our Marketing Program
There are over 70 unique programs at Cairn to choose from! Not sure if this is the best program for you? Here are some more details to help you decide.
Required Credits: 120
Curriculum Highlights:
- BUS 423 E-Commerce Site Development
- BUS 478 Advanced Data Analytics
- BUS 491 Business Policy and Strategy
- BUS 493 Market Strategy
Marketing
Sales
Customer Service
Project Management
Advertising
Promotion
Market Research
Social Media Management
Event Planning
Branding
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An Affordable Education
While the cost of a Cairn University education is competitive with similar institutions, we realize you may need financial assistance to take this journey. You are not alone. 97% of our full-time undergraduate students receive some form of financial assistance.
Meet Our Faculty
Stephen Haney
Assistant Professor, School of Business
Steve is a full-time faculty member teaching marketing and other courses at the School of Business. Steve has 30 years of marketing experience, including starting and managing marketing departments of Fortune 100 companies at Prudential and Cigna. He also has his own marketing company.
Steve’s teaching experience includes being a long-time adjunct faculty member at Penn State University, teaching at Eastern University, and as a full-time instructor at Dordt University.
Joseph Miller
Professor, School of Business
Joe Miller is a licensed attorney and seasoned entrepreneur. Prior to coming to Cairn, his law practice served businesses, non-profits, municipalities, and the general public. Additionally, he’s worn hats as a town supervisor, board director, and certified attorney for children. He’s enthusiastic about helping entrepreneurs turn their ideas into opportunities. Together with his wife Stephanie he has 4 future Highlanders currently aged 12 and under.
What Our Students Have To Say
Dan Smullen
The marketing program has helped me learn invaluable things not only about business, but also about the world I live in. The faculty and staff consistently strive to integrate God's word into every aspect of the curriculum, helping grow the students to be ethical business individuals. I now feel prepared for anything the future may throw at me."
